Steve has a proven track record of effectively pitching client news to the local, regional and national news media.
As an example of his recent work, Steve pitched a story about Image National Signs in Nampa winning a contract to manufacture giant signs for the rebranded Sports Authority Field at Mile High Stadium. The story was picked up by KTVB-TV Channel 7 and the Idaho Press Tribune as their top stories of the day.
If you've got a news item that you'd like to place in the Treasure Valley media, Steve can give you his professional judgment as to whether the story is truly "news," what kind of coverage it may receive and by whom. Contact Steve if you'd like to discuss a story idea.
Steve often recommends doing a social media news release for clients through channels like PitchEngine. News releases sent out through social media channels provide multimedia back up to a story, in terms of video, photos and web links. This is all helpful in capturing the attention of editors and bloggers.
Steve has deep experience pitching stories to the regional and national news media. As a former national freelance writer, he has critical contacts with national editors. Steve also is a member of PRNewsWire, which provides a conduit for distributing news releases to more than 1,000 media outlets nationwide. Using PRNewsWire, news release information can be targeted in a very precise way to the desired target audience in the general media, trade publications, special-interest web sites, etc.
Contact Steve if you need assistance with media outreach.