Steve has a proven track record of effectively pitching client news to the local, regional and national news media.
If you've got a news item that you'd like to pitch to the Treasure Valley or Idaho media statewide, Steve can give you his professional judgment as to whether the story is truly "news," what kind of coverage it may receive and by whom. Contact Steve if you'd like to discuss a story idea.
As a PR pro, Steve has built relationships with news editors, assignment editors, and reporters at print, TV and radio outlets. He knows how to inform the news media about upcoming events, and has strong credibility with the media when pitching legitimate stories. Follow up with editors and reporters is just as important as the initial story pitch. Steve does not rest until client news gets covered and published.
A news release is still a valuable tool, but it’s also important to provide pertinent visuals for TV media and social media to support the news story.
Contact Steve if you need assistance with media outreach.